Mazda Annual report

Mazda Annual report

Project Description:This project was to create an annual report for a company.  But there was a spin.  We had to work with a partner.  The purpose was to give the students a dose of the real-world working relationship.  With this partner, one must become the Art Director and the other a  production designer (vice-versa).  So it was a total of 2 different company. First as an Art Director, we must choose a company and make sketches of the layout and design the logo for it.  It is then given to my partner who will be the production designer to design it. 

Media:Adobe Illustrator, Adobe Photoshop, Adobe InDesign.

HP Logo Design

HP Logo Design
Project Description:
This project was part of the annual report.  In this case, this project was part of the art director’s duty to design the logo for the annual report itself and  then will get handed off to the production designer to design the rest of the layout.

I chose HP as the company.  For the logo redesign, I wanted a futuristic feel to it.  I not only created one but two logos for it. I wanted to explore and see how I can make the same initial logo feel different at two different attempts.  I used a lot of gradients to make the feel of the logo stand out and make it futuristic.  For the background, I just wanted to make a simple yet a well designed background to pop out the logo.  I chose brown and a 80% black.  I then added subtle swirls design to make the design flow and pleasing to the eye.

Media:
Adobe Illustrator, Adobe Photoshop.