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Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Sunday, June 1, 2014

Quote Poster Design

Quote Poster Design

Project Description:
This project was to find a quote of our choice and use it in a way that will have two different meanings to it.  We would have to incorporate typography and imagery to visualize the intended purpose.  I chose the J. Robert Oppenheimer’s famous quote “I become of death, the destroyer of worlds.”

I wanted to make these two different images to send a powerful meaning yet a unique message to the viewers, so that by visually seeing it, they would understand it at a glance.  I used red color for “Death” because that is the key word of the quote, so using a red color will make the word as the main point. 

Media:
Adobe Illustrator, Adobe Photoshop.

James Blunt’s “Your Beautiful” Expressive Typography design

James Blunt’s “Your Beautiful” Expressive Typography design

Project Description:This project was to use the lyric from a song and express its meaning using typography.  We had to design a fold(s) with it as well. 

I knew that the song was emotional that expresses love, beauty, sadness, and a bit of humor.  I had to be careful choosing what type of font I would put into my piece.  I wanted to use serif that would work on words that would have more of a bold statement.  I used curvier fonts for the high and low notes.  And using San serif for the more of the humor, etc.

Media:Adobe Illustrator, Adobe Photoshop

Saturday, May 31, 2014

HP Logo Design


HP Logo Design
Project Description:
This project was part of the annual report.  In this case, this project was part of the art director’s duty to design the logo for the annual report itself and  then will get handed off to the production designer to design the rest of the layout.

I chose HP as the company.  For the logo redesign, I wanted a futuristic feel to it.  I not only created one but two logos for it. I wanted to explore and see how I can make the same initial logo feel different at two different attempts.  I used a lot of gradients to make the feel of the logo stand out and make it futuristic.  For the background, I just wanted to make a simple yet a well designed background to pop out the logo.  I chose brown and a 80% black.  I then added subtle swirls design to make the design flow and pleasing to the eye.

Media:
Adobe Illustrator, Adobe Photoshop.

American Red Cross brochure

American Red Cross brochure
Project Description:
This project was to create a brochure of a company of our choosing.  It can have as many folds as your want.  We also had to include a die cut (which was our primary goal) and layout design.

After doing research, I decided to choose American Red Cross as my company.  I began doing sketches for the initial layout.  I decided to do a 4 fold layout.  For the cover, I decided that I wanted a die cut and the American Red Cross logo to show through to the front.  I used a lot of opacity effects by softening up the edges in the pictures.  After I did the initial layout (pictures, borders, etc) I imported the Photoshop file into InDesign to put the type in.

Media:
Adobe InDesign, AdobePhotoshop