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Saturday, May 31, 2014

Library Poster Design

Library Poster Design
Project Description:
This project was to create a library poster for the Marshall-Lyon County Library.  The task was simple.  We could use any media and or medium of our choice.  I decided to do a digital painting using a tablet to do a painting.  In this case, I used Photoshop to paint the entire artwork.  For the type, I then imported into InDesign to insert the type.

I wanted a child  in the center as the mainpoint and is up after bedtime reading his book.  Because Children are excellent imaginators, I had to include monsters in the background.  I thought it would be a great way to show a child’s imagination.   

Media:
Adobe Photoshop, Adobe InDesign, and Wacom Tablet.

HP Logo Design


HP Logo Design
Project Description:
This project was part of the annual report.  In this case, this project was part of the art director’s duty to design the logo for the annual report itself and  then will get handed off to the production designer to design the rest of the layout.

I chose HP as the company.  For the logo redesign, I wanted a futuristic feel to it.  I not only created one but two logos for it. I wanted to explore and see how I can make the same initial logo feel different at two different attempts.  I used a lot of gradients to make the feel of the logo stand out and make it futuristic.  For the background, I just wanted to make a simple yet a well designed background to pop out the logo.  I chose brown and a 80% black.  I then added subtle swirls design to make the design flow and pleasing to the eye.

Media:
Adobe Illustrator, Adobe Photoshop.

"EverLasting Summer: Casual Patio Furniture" Website Design


"EverLasting Summer: Casual Patio Furniture" Website Design
Project Description:
This project was to create a website for a fake commercial company based on Schneidermans Furniture (www.schneidermans.com).  Working in teams of two, we were responsible for gathering all information and resources necessary to complete the site.

In this case my partner Allysan Gronseth  and I wanted to create a furniture store solely on patios.  We did some sketches and came up with the name Everlasting Summer: casual patio furniture.   We wanted the website to look and feel like the outdoors.  So green became the primary color.   I wanted the website to look simple and clean and easy to navigate.  We split the job by Allysan designing the logos and banners and I designed the layout and the interface.

Media:
Adobe Deamweaver, Abobe Illustrator, Adobe Photoshop

American Red Cross brochure

American Red Cross brochure
Project Description:
This project was to create a brochure of a company of our choosing.  It can have as many folds as your want.  We also had to include a die cut (which was our primary goal) and layout design.

After doing research, I decided to choose American Red Cross as my company.  I began doing sketches for the initial layout.  I decided to do a 4 fold layout.  For the cover, I decided that I wanted a die cut and the American Red Cross logo to show through to the front.  I used a lot of opacity effects by softening up the edges in the pictures.  After I did the initial layout (pictures, borders, etc) I imported the Photoshop file into InDesign to put the type in.

Media:
Adobe InDesign, AdobePhotoshop

"Affordable : All About Cars" Magazine


"Affordable : All About Cars" Magazine
Project Description:
This project was to create an magazine to show primarily layout design.  We had to do a five 2 page spread on a specific theme. In this case I chose cars as my theme.  I decided to do the top 5 most affordable small sized cars.

We had to make sure the use of image and the use of typography complements each other.  By using different kinds of fonts, and playing with the placement of the text, the magazine came out solid.

Media:
Adobe Illustrator, Adobe Photoshop, Adobe InDesign.